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  Brand Histroy

Valenza, a city in northern Italy known as "Holy Land of Jewelry",boasted thousands of jewelry handicrafts. In 1883, Francesco De Alighieri opened his first jeweller in Valenza. As   the jewelry industry went through vigorous development, the Alighieri family brought their unique jewelry making craft to Milano,an international fashion city of the world. Meanwhile the house hired a couple of talented jewelry designers from all over the world and created VENTIGA in 1902, which means "Venturo Italiano Gioielliere Alighieri" in Italy, that is,"A Promising Italian jeweler Alighieri."  


 

Business Philosophy

Art: VENTIGA was born in Milano, the capital of art and culture of Italy. We use superb gems, exquisite design and first-class craftsmanship to create fabulous jewelry.

Fashion: VENTIGA guides the way of fashion in different ages. It  inherited traditional consummate Italian handicrafts of jewelry making such as Texture Engraving, Serti Mystérieux and etc. It also acquires the latest fashion elements of each season in real time through its design centers distributed in Milan, Paris, New York and London to create stylish jewelry according to data- analysis method and customer preference database. Since the 1930s, brilliant VENTIGA designers have inspired themselves from the street fashion as well as high-end celebrity parties to create fine art. They traveled all over the world to capture the latest fashion elements and classic icons in history with diversed culture and customs. In VENTIGA, fashion and art are highly integrated that each jewelry work may serve as the model of elaborate craftsmanship.  

  

Technology: The flawless techniques and rigid criteria of Alighieri family all through the ages ensure every piece of jewelry work as admirable as always. Even to this day, VENTIGA Jewelry still maintains the most advanced digital jewelry application techniques in the world: the traditional luxury retail is perfectly combined with the Internet technology, Big Data analytics are precisely applied to enhance end-user experience; in addition, ground-breaking multi-dimensional model system is used in gem quality appraisal system, fabricating system and customer service system. VENTIGA also cooperate with GUBELIN, GIA, GRS and other world-renowned jewelry research institutions to develop many a hierarchy system for colored gemstones and fancy diamonds, thus leading the digitalization process in industry.

 
 

 
 

Design Style

True to its heritage, VENTIGA designers adhere to Italian Renaissance styles, but reinterpret them through simplified elegance and art and classical aesthetics. It has inverted what traditional European design required of intricate details and created new fashion with simplified elegance. VENTIGA’s designers with different backgrounds can acquire real-time fashion according to its customer preference database and feedback from the center, thus making jewerlies both stylish and classic.

They also create different themes of jewelry design themes inspired by diversed history and culture of each district in the world.

Among the VENTIGA jewelry collection, there are both the classic Victorian style marking the sign of times and the strikingly different "Pearls & Precious" series brim with Oriental charm.

VENTIGA is intended to break through the traditional rigid jewelry style and endow the dazzling high-quality gemstones with more fashion, originality and vitality. 


 

 
 

VENTIGA in China

VENTIGA tracks the insight of the timely international trend and market change and clearly understands that China is to become the big market for jewelry consumption in the world. In 2012, the Ventiga Jewelry Co., Ltd was established in Shanghai, China. 


In 2014, VENTIGA.CN was officially launched. Meanwhile, VENTIGA flagship stores were to open successively in all the major cities in China. With the niche markets expanding and brand cognitive  improving, VENTIGA will further consummate its user service system based on the integration of Internet technology and traditional retail outlets.  All-inclusive services will be offered to meet the diversified demands of purchasers and target customers with the latest international designs and time-honored Italian craftsmanship. 

 
 
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